Tag: Juniper Research

NFC technology based payments aren’t as popular as carrier billing

Sam Lambert
NFC technology mobile payments

When it comes to short term monetization of smartphone transactions, near field communication fell short. According to a new whitepaper that was just released by Juniper Research and Amdocs, which has revealed the leading mobile payments strategies and it discovered that NFC technology is currently nowhere near the lead. The whitepaper provided considerable insight into the techniques that are currently leading the way. The name of the whitepaper was “Mobile Payments in the App Store Economy: Winning Strategies for Telcos.” It focused a great deal on the relevance of telcos…

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Mobile commerce consumer confidence is rapidly increasing

Sam Lambert
Mobile commerce

This willingness for smartphone users to embrace the technology will generate a growth of 50 percent. According to Juniper Research, consumers are embracing mobile commerce at a much faster rate than they accepted the standard web for purchasing products back in the 1990s. It has been suggested that it is supply and not demand that is holding the marketplace back. The research firm has indicated that the number of people who are buying physical goods through m-commerce channels will increase from this year’s 393 million to a tremendous 580 million…

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Augmented reality applications continue to grow in popularity

Sam Lambert
Augmented Reality shopping mobile commerce

New report paints promising future for augmented reality applications Mobile augmented reality applications are becoming more common, powered by the demand coming from consumers. Many have become enamored with augmented reality applications as they provide a more interactive experience for their particular purpose. Augmented reality is often considered a powerful entertainment tool, and for good reason. The technology is capable of transforming a routine activity into one that is more engaging through the use of digital content. A new report from Juniper Research suggests that augmented reality applications are poised…

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Mobile commerce driving ahead through couch commerce

Jorge Gonzalez
couch commerce

Report highlights the growing trend of couch commerce Juniper Research has released a new report concerning mobile transactions and the so called trend of “couch commerce.” The report shows that mobile transactions are becoming more popular. The success of the mobile commerce industry has caused many large retail companies to move into the mobile space. Juniper expects that this trend will continue and gain speed as more consumers become comfortable with the concept of mobile commerce and NFC-enabled mobile devices become more available. Mobile devices beginning to replace static devices…

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NFC market poised for growth, according to Juniper Research

John Montgallo
Mobile Commerce - NFC

NFC market to exceed $180 billion by 2017 A new report from Juniper Research suggests that the NFC retail payments market will surpass $180 billion globally by 2017. This is a more than seven-fold increase from what the market is currently. Much of this growth is linked to the events of 2011. Last year, technology companies began laying the framework for the aggressive growth of mobile commerce. The promotion of NFC technology was part of this endeavor, which seems to have been somewhat successful, as noted by the Juniper report.…

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