QR codes are beginning to diverge from their tried and true place in the marketing world. While many companies are beginning to take notice of how well the codes perform in a marketing capacity, they are also realizing how useful the codes can be for recruiting purposes. Earlier this year, British secret service agency MI5 used QR codes to look for new talent. Their effort seems to have inspired others in the world of business to do the same. As technology begins to play a more prominent role in society,…
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Skilled mobile marketers demand is far greater than the current supply
As the number of companies working to leverage high device adoption among their customers continues to rise, the demand for mobile marketing experts grows along with it; far beyond the number of professionals who currently have the training and awareness in this marketplace. The industry is growing so quickly that the number of trained professionals is far too small to meet consumer demand. Managing director Melissa Norman, from the Kelly Services recruitment agency in Malaysia and Singapore, stated that the innovative new marketing platform of the mobile marketplace is rapidly…
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