The second quarter figures for 2016 showed that the country had nearly 55 percent conversion rates. Criteo recently released its figures regarding mobile commerce transactions in Q2 2016. They revealed that the conversion rates for m-commerce were highest in Japan, the United Kingdom and South Korea. The performance marketing technology firm underscored that the top spot was held by Japan. These results were compiled after analyzing 1.7 billion transactions from both desktop and mobile sites. The analysis involved annual sales totals worth $720 billion. It involved the figures from more…
Read MoreTag: japanese mobile commerce
Mobile commerce draws new capital to Japanese market
Adoption of shopping over smartphones is rapidly growing in Japan leading investors to dive in. One of the most rapidly growing segments in Japan, at the moment, is mobile commerce, which is expanding at an exponential rate within the already healthy online shopping industry in the country. Every year, the size of smartphone shopping jumps forward by a tremendous amount, growing its online share. According to the most recent data from the Ministry of Internal Affairs and Communications, mobile commerce spiked from 2011 to 2012 by 16.2 percent, bringing it…
Read More