The second quarter figures for 2016 showed that the country had nearly 55 percent conversion rates. Criteo recently released its figures regarding mobile commerce transactions in Q2 2016. They revealed that the conversion rates for m-commerce were highest in Japan, the United Kingdom and South Korea. The performance marketing technology firm underscored that the top spot was held by Japan. These results were compiled after analyzing 1.7 billion transactions from both desktop and mobile sites. The analysis involved annual sales totals worth $720 billion. It involved the figures from more…
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Messaging apps may revolutionize mobile commerce
Future of mobile shopping and payments may lie with messaging apps Mobile messaging applications may be the future of mobile commerce. A growing number of these apps are being released and many of them are being designed with mobile payments in mind. In some cases, these apps are meant to make mobile shopping more social, allowing users to share their purchases with those they have on their contact lists. Most of these apps simply aim to satisfy the demand coming from consumers who want their applications to do more than…
Read MoreJapan may have a promising future with mobile payments
Japanese consumers are becoming more mobile Japan has long been heralded as technologically advanced in many ways, especially when it comes to the mobile space. The country has become one of the most prominent markets when it comes to mobile payments. Japanese consumers and businesses alike have expressed enthusiasm when it comes to mobile commerce and this has lead to a great deal of future potential in the mobile market. A new report from Celent, a financial research firm, highlights Japan’s mobile payments potential. Report highlights growth of mobile shopping…
Read MoreNew mobile commerce service to be launched by NTT Docomo in 2014
Launch date set for NTT Docomo mobile commerce service NTT Docomo, one of the largest telecommunications and mobile network operators in Japan, has been working to enter into the mobile commerce field for some time. The company has taken note of the rising demand for mobile commerce services. More consumers are becoming interested in mobile commerce because of the simplicity and convenience that it represents. NTT Docomo is set to launch a new NFC-driven mobile commerce service with the help of MasterCard, and the companies plan to launch this service…
Read MoreMobile commerce use greater among Asia Pacific shoppers
People in the APAC region are considerably more likely to shop over smartphones and tablets than other parts of the world. According to the results of a recent SAP survey, shoppers in the Asia Pacific region have a notably greater likelihood of using mobile commerce for shopping as well as for banking services online. The survey also found that they would shop even more than they already do if they had higher mobile security confidence. This recent survey data from SAP showed that among respondents in the Asia Pacific region,…
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