QR Code Press

Smartwatches will be a pursuit that Swatch follows on its own

09/03/201409/01/2014 Jennifer Goula

The largest watchmaker on the planet will be unveiling its own wearable technology device next summer. Swatch, the biggest watchmaker in the world, is planning to take part in the smartwatches segment of the wearable technology industry, and intends to take its opportunity to unveil its Swatch Touch in the summer of 2015. The group will be developing and designing this device on its own, instead of joining with a tech company. The Swatch Group, from Biel, Switzerland, is heading off on its own to create smartwatches with a list…

iPhone 6 may be unveiled at September 9 event

09/01/201408/31/2014 Julie Campbell

iphone5 mobile devices thinking about iPhone 6

Apple has revealed that it will be holding an event on that date but has said nothing about a smartphone or smartwatch. In the tradition of Apple event announcements, the company has revealed that it will be holding an important gathering on September 9, and while most in the tech industry are assuming that this will be the time in which the company unveils its next smartphone, the iPhone 6, there has not been any official confirmation of that speculation. Some are also guessing that this could be the chance…

Smartwatch in the works from Swatch

08/01/201407/30/2014 Stephanie Beck

The wristwatch brand is aiming to put out its own wearable technology device for 2015. Rumors were swirling around, recently, suggesting that Swatch was working with Apple on the creation of its smartwatch project that has been dubbed the iWatch or the iTime (depending on who you ask – though nothing official has ever been announced about the project). However, the wristwatch brand was quick to deny that it is not working on wearables with Apple. In fact, Swatch directly stated that the only way in which it is working…

iTime prank by Jimmy Kimmel suggests consumers are loyal, regardless of features

07/28/201407/26/2014 Julie Campbell

The hugely popular talk show host used a Casio watch featuring the Apple logo to prove his theory. As the rumors about the so called iTime – the smartwatch from Apple that had previously been nicknamed the iWatch – continue to grow like wildfire, Jimmy Kimmel decided to test a theory about what it would take for people to accept the device and be impressed by it. To do this, he purchased a $20 Casio traditional wristwatch and placed the Apple logo on its underside. The faked iTime device was…

Smartwatch patent from Apple suggests an iWatch will put consumers on iTime

07/25/201407/23/2014 Stephanie Beck

The U.S. Patent and Trademark Office has once again become a source of speculation for wearable technology watchers. For the wearable technology industry watchers, any news of the anticipated smartwatch from Apple is only growing evidence that the device actually exists and increasing fuel for speculations regarding its design and features. The latest form of this evidence has now provided more detail regarding a touchscreen wearable connected to a smartphone. The information came from the U.S. Patent and Trademark Office, which has been a ready source of confirmation and data…