QR codes take center stage on new fruit labels

qr codes watermelon fruit

Itaueira Farms has now unveiled its new labeling and its larger fruit will include quick response codes. Itaueira Farms, a Brazilian melon grower, has now unveiled a brand new label to add to its premium large fruits, including melons, and this new version includes QR codes that will make it easier for consumers to be able to learn about the history of the specific produce they’re purchasing and to obtain some helpful tips. The quick response codes can be scanned with a smartphone to trace the fruit back to its…

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