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Growth of mobile commerce is 4 times greater than online shopping

02/23/201502/22/2015 Jennifer Goula

The results of recent research have shown that people are shopping on their devices at a rapidly growing rate. According to PayPal and Ipsos research that focused on online shopping spending, mobile commerce is growing at a rate that is almost four times faster than the rate of online spending as a whole. The study involves an analysis of data as far back as 2013 and a prediction into the future to 2016. The average compound annual growth rate for mobile commerce spending in the United Kingdom from 2013 to…

Wearable technology’s top brand is Apple, even though its device isn’t out yet

12/22/201412/20/2014 Jesse Collins

Despite the fact that it won’t be releasing its smartwatch until early next year, it is still the brand in the lead. Even though Apple doesn’t yet have a wearable technology that is actually available to be purchased on the market, it has already become the leading brand in this category which has a considerable number of participants with products for sale. Consumers won’t be able to actually buy and test the Apple Watch until the start of next year but it is already a favorite. This was part of…

Mobile marketing search discoveries from Google and Ipsos

10/03/201310/01/2013 L. Green

A new discovery revealed that 70 percent of smartphone searchers will use “click to call”. A survey conducted by Google an Ipsos revealed that driving phone calls is still a very important and effective mobile marketing channel, particularly when it comes to a specific website feature. The study revealed that the click to call button maintains a very high value to marketers. Regardless of whether the searcher arrives using paid or organic mobile marketing results, the survey indicated that the value of the click to call button is a high…