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The reason Apple didn’t launch the iPhone 5

10/12/201110/12/2011 Julie Campbell

Apple’s long awaited device launch event last week was met with a powerful wave of disappointment as it turned out that the new release was the iPhone 4S, and not the expected iPhone 5. Though many people believe that Apple had made an important mistake in this decision, there was actually a reason that the iPhone 4S hit the markets first. Indeed, it is likely that if the iPhone 5 was released at the event, more devices would have been sold than with the iPhone 4S, as current iPhone 4…

iPhone 4S may not have NFC, but it has Bluetooth 4.0

10/11/2011 Julie Campbell

Many had expected that the latest version of the iPhone, the 4S, would be enabled with near field communication (NFC) technology, and while that was absent from the release, what was included was Bluetooth 4.0 integration which made it the first smartphone on the market with this enhancement. Bluetooth 4.0 is comparable to NFC in many ways, and was first integrated into the MacBook Air, allowing for communication among devices with a lower energy use than was required by previous versions of the technology. It allows the manufacturers of devices…

“Let’s talk iPhone” meant only a 4S, not a 5

10/05/2011 Julie Campbell

Though the long awaited “Let’s talk iPhone” event drew the attention of the world that was holding its breath following months of speculations from experts, analysts, and regular consumers about what would be included in the new iPhone 5, what Apple CEO Tim Cook provided was primarily disappointment with the unveiling of the iPhone 4S, instead. Following the event – the first major media launch for Cook – shares of Apple Inc. fell by 3.7 percent. Former CEO Steve Jobs was not present. According to analyst Colin Gillis of BGC…