iPhone X unveiling underscores Apple’s pricing strategy angle

Apple iPhone X

The Californian device maker has launched a new luxury smartphone with an even higher price tag. Apple’s new iPhone X has made a luxury splash in a lineup of devices that has always been known for its technological advancements. This smartphone has been designed to rise above previous iPhones, and it has the striking price tag to match. Moreover, it looks as though this higher price point could be the ongoing trend for the brand. The luxury iPhone was first unveiled on Tuesday’s Apple event and will cost consumers a…

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