Mcommerce purchases are primarily generated through iOS devices

iphone mcommerce

A report has just been released that shows that Apple smartphones are responsible for 68 percent of mobile sales. According to the results of research performed by Unbound Commerce, iPhones account for 68 percent of mcommerce sales, while Android smartphones make up an additional 31.4 percent of those sales. The analysis used data gleaned from a number of retailers in order to make this determination. Among the various companies that participated in this mcommerce study were: HauteLook, e.l.f cosmetics, Ice.com Inc., and Wine.com Inc. They shared their internal analytics data…

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iPhone 5 mobile wallet based on Apple Passbook

Mobile Commerce Apple Passbook mobile wallet

  This new feature skips the NFC chip and uses barcodes, instead. The iPhone 5 release is being seen as yet another Apple success and although the technology manufacturer has turned up its nose at near field communication it has still taken an important step forward in mobile commerce. Instead of NFC, it has opted to create its own type of virtual mobile wallet. These new devices feature faster wireless technology and a larger screen with better overall performance, but they also have the latest Apple iOS 6 operating system,…

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