iphone augmented reality Archives

Marvel teams with Aurasma to make interactive digital comics

03/12/201203/12/2012 Sam Lambert

Acclaimed comic and entertainment company Marvel has announced a partnership with augmented reality developer Aurasma this week. Marvel has taken a keen interest in the advent of augmented reality technology and how consumers are responding to the new interactive platforms it has spawned. As such, the company hopes to provide fans with an engaging experience with its new line of comics, called “Marvel Infinite Comics.” This new line is designed specifically for digital viewing and will be using the Aurasma platform to make the story interactive. The print world has…

Ford launches augmented reality app to let consumers test drive the new 2013 Focus

12/23/2011 Sam Lambert

Ford has joined the ever increasing number of automakers adopting augmented reality for their marketing efforts. Ford is ramping up the promotional campaign for their new 2013 Fusion model and has chosen augmented reality as a way to engage mobile consumers. Earlier in the year, Japanese automaker Toyota adopted the technology to promote their new vehicle. Ford is keen to do the same in order to stay competitive in an industry growing more technologically advanced. The automaker has launched a new mobile application that utilizes augmented reality to let consumers…