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Macy’s takes a new approach to shopping online with the help of augmented reality

10/08/201110/08/2011 Sam Lambert

When shopping for clothes online, it can be tricky to find the right fit. Retailers do well to show how their clothes fit on models, but this often presents a less-than-accurate representation of the average consumer. Macy’s is taking a new approach to this by adopting augmented reality. Augmented reality has been used by retailers in the past to present consumers with a virtual fitting room, allowing them to try on digital clothing. Macy’s new AR system will help consumers find the best fit for their body and the company…

Disney adds new iPad app to dive deeper into m-commerce

09/27/2011 Julie Campbell

Disney has announced that they will be jumping even further into mobile commerce with their new iPad app that will allow customers to purchase products from their mobile device no matter where or when they want to buy. The app is quite similar to the website of the company, with functions and a design that resemble one another. This Disney Store app is only the latest in a full strategy of efforts that Disney is making in order to set its place in the m-commerce world. Other elements of this…

Volkswagen augmented reality marketing campaign a resounding success!

09/15/2011 Stephen Vagus

Volkswagen recently launched a new marketing campaign which was completely centered around augmented reality. The automaker has shown remarkable prowess with online and interactive technologies in the past, and their latest venture into the realm of augmented reality only proves their mastery of the medium. This past July, the automaker introduced their AR advertisements to consumers through several magazines. The advertisement could be removed from the magazine and used to launch an augmented reality program that would allow users to participate in a virtual race. Participants were put inside one…

Lowes introduces iPhone app to boost its m-commerce strategy

09/07/201109/07/2011 Sam Lambert

Lowe’s, the home improvement chain, has decided to use a new iPhone app to help to boost the foot traffic to its locations by helping consumers to shop and compare products, and design their home projects. Customers are now able to use the iPhone app to look through the inventory offered at Lowe’s and shop for what they want. They can obtain this free app from the Apple App Store. According to Lowe’s, the company is the second-largest retailer for home improvement products in the world. It has 1,775 locations…

iPad apps provide free helpful cancer information

09/07/201109/07/2011 Andrew Hobbs

A cancer diagnosis can be terrifying, and the ability to obtain information in order to better understand what it is, what treatments and support are available, and how to better cope as the patient or a loved one, can make all the difference. This is how some apps designed for the Apple iPad are hoping to help. A guide to the American Society of Clinical Oncology’s 120 forms of cancer is only one of the services available through the Cancer.net Mobile app. It is a free application that provides useful…