Ad blockers on iOS is raising publisher blood pressure

iphone Mobile ad spending

The latest version of the Apple operating system allows users to stop ads from being displayed on their devices. The next version of the Apple mobile operating system, which is expected to be released as soon as this month, will make it possible for users to install ad blockers that will stop advertisements from appearing within the Safari web browser. This strategy is meant to make iPhone and iPad use more appealing to users, but is frustrating publishers. This acceptance of ad blockers in iOS9 could increase tensions between Apple…

Read More