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iPad remains the tablet commerce leader, though Boomers prefer Kindle

06/06/201206/06/2012 Julie Campbell

The latest research reports are showing that though Apple dominates the marketplace, Amazon has its niche. Jumptap has released its latest MobileSTAT report which has analyzed the use of tablet commerce and has made recommendations to marketers regarding the best and most effective practices for that channel. They found that mobile advertisers should engage with customers immediately following a major event. It is at that time that the largest number of device owners are actively using them. Furthermore, they respond best to ads that cater specifically to their own devices,…

Would a mini iPad make any difference to mobile commerce?

05/15/2012 Jesse Collins

Rumors of a smaller, 7 inch display are mounting as retailers and consumers wonder what Apple will offer next. If there’s one thing that can be said about Apple, it’s that it never provides much information – if any at all – about its mobile commerce strategies, meaning that it is always surrounded by rumors. The latest predictions about its offerings are about a mini iPad version, and they are refusing to go away. This product forecast has come to the point that the industry is fairly certain that the…

Holiday shopping research shows Apple devices account for 9 out of 10 mobile purchases

12/22/201112/22/2011 Julie Campbell

This year more than ever before, retailers have benefitted from holiday shopping that has been done through mobile devices and, according to this year’s RichRelevance study on the subject, 90 percent of the purchases came from iPhones and iPad devices. The results of the study also suggested that there is no end to the mobile shopping trend anywhere in the near future. In fact, it is predicted that it will only accelerate due to the fact that there are already over 24 million tablet users and 90 million smartphone users…