Will magazine publishers make money from their tablet commerce apps?

Tablet Commerce confidence

Magazine publishers are placing a great deal of confidence on apps designed for tablets, with an aggressive new attempt to encourage both new and existing customers to subscribe to new digital editions of their publications. Both Conde Nast and Hearst signed agreements with Apple in May 2011, which allowed tablet users to use the iTunes Store to subscribe to magazines from those publishers. In July, Time made headlines with its announcement that the last 17 of its 21 titles would be available in tablet editions. By that point, Time had…

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IRCE offers iPhone apps basics in 2011 report

Mobile Marketing Tips

The Internet Retailer Conference and Exhibition’s 2011 report demonstrated the increasing importance and benefit of marketing and sales via mobile device, and offered a crash course in the basics of apps for Android and iPhone smartphones. This information was presented at the annual event by Brad Wolansky, the CEO of the Golf Warehouse retailer, which is already receiving approximately 3 percent of their sales through the use of mobile devices – almost all of which were iPads and iPhones. In fact, through The Golf Warehouse m-commerce site, 84 percent of…

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