Starbucks leads globe in mobile payments

Starbucks Mobile commerce

The mobile payment application from Starbucks is helping the coffee company to encourage consumers to make purchases more frequently and is helping its revenue growth. Starbucks revealed this information by way of a company executive during a statement about its first quarter 2012 earnings. The exec indicated that mobile payments now pay a very important role for the organization. It was explained that the additional transaction method helps to provide the company with a competitive advantage that drives revenue. The Starbucks president and CEO, Howard Schultz, said that “We are…

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iOS users testing EasyPay mobile payment app trial

iphone mobile payments

Apple has taken its first firm step into the mobile payment world with the intentions of turning its iPhone into a mobile wallet by making a virtual bank out of iTunes. This week marked the beginning of the Apple EasyPay payment system within its American stores, which will make it possible for its customers to use an iOS app to buy Apple Store accessories simply by using the device to scan the item’s barcode. The customer will make the payment for the purchase through his or her iTunes account, which…

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