Augmented reality showroom dazzles at SEAT

augmented reality SEAT Leon

This groundbreaking new use for the technology is making a splash in the U.K. This week, SEAT has been using a state of the art augmented reality experience within its showroom to help consumers to take a look into what the future may have to hold for them. The mobile marketing campaign uses the cutting edge Blippar application. The Blippar app can be used by way of an Android or iOS tablet or smartphone and implements the very latest in augmented reality technology in order to help consumers to see…

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Sensopia releases updates for its popular MagicPlan application


Design loves augm Sensopia, a software development startup based in Canada, has developed an update for its augmented reality application called MagicPlan.  The application is meant to be more practical than others that use the technology. Thus far, practical uses for augmented reality have been quite rare. The interest in the technology is largely due to its uses in entertainment and marketing. Sensopia, like other technology companies that have taken a recent liking to augmented reality, believe that the technology could serve a greater purpose beyond that of entertainment. The…

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Marvel teams with Aurasma to make interactive digital comics

Marvel Augmented Reality

Acclaimed comic and entertainment company Marvel has announced a partnership with augmented reality developer Aurasma this week. Marvel has taken a keen interest in the advent of augmented reality technology and how consumers are responding to the new interactive platforms it has spawned. As such, the company hopes to provide fans with an engaging experience with its new line of comics, called “Marvel Infinite Comics.” This new line is designed specifically for digital viewing and will be using the Aurasma platform to make the story interactive. The print world has…

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