Long Tail Theory may be at practice today In 2004, Wired Magazine’s Editor-in-Chief, Chris Anderson, introduced a theory he called The Long Tail. The theory suggests that the focus of culture and the economy are shifting away from mainstream products and markets and more toward niche markets. What may be driving this shift is the growing prevalence of mobile technology in the lives of consumers. This technology has enabled consumers to interact with the world in a new way and has given them the ability to find the products they…
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