The entire African continent is experiencing some very important trends through the use of smartphones. According to data that has recently been released by TechCentral, both online and mobile commerce transactions have surpassed payments over credit cards in Zimbabwe. These digital purchases and funds transfers saw a growth of 28.3 percent during May 2013. This data was recorded by the Reserve Bank of Zimbabwe and was issued during the monthly economic review for that month. It indicated that while in April, the transactions made over the internet were worth approximately…
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PortfoLion to buy into Cellum: the Central Europe region’s largest venture investment in mobile payment sector
**Budapest, September 9, 2011 – PortfoLion Venture Capital Fund Management Ltd is to invest HUF 400 million (EUR 1,5 million) in Cellum Global Zrt, member of the Cellum Group, the hungarian market leader in mobile payment solutions. Financial resources required for the transaction are provided by the European Union JEREMIE venture capital fund (Joint European Resources for Micro to Medium Enterprises Initiative). The agreement on the largest venture investment so far in the region’s mobile payment sector was signed on 1st September 2011. The technology developed by Cellum is marketable…
Read MoreTechnology companies prepare for upcoming m-commerce explosion
Mobile commerce technologies from near field communications (NFC) to digital wallets, pitch targeting, and location-based marketing are all on the cusp of taking off, and leaders in mobile web services, such as Google, are bracing themselves for impact. Customers are already capable of shopping without the use of their credit cards as long as they swipe their mobile device over a special point of sale reader. Though this is not yet available everywhere, it is about to become much more common and it is expected to do so very quickly.…
Read MoreMobile commerce is taking off in South Africa, says InMobi research
InMobi, an independent mobile ad network, has released the results of their latest research which has shown that mobile marketing and mobile commerce are both demonstrating indications of record growth across both the Asian Pacific and in Africa. The report released from InMobi regarding this study stated that there was an increase of over 10 percent in the Asian Pacific within the last three months, which has brought the number of impressions to 18 billion. Even greater was the growth in Africa, which was at 21 percent, having grown to…
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