Augmented reality for vehicle safety

augmented reality in cars

Augmented reality gaining traction in the auto industry Augmented reality is a dynamic technology with vast potential. The technology is most often used in marketing and entertainment, providing consumers with access to digital content that can be superimposed over the real world. Consumers have praised augmented reality for the engagement it can offer and this has encouraged marketers and those in the entertainment industry to put more focus on the technology. Augmented reality can be used for much more, however, and may soon become one of the best safety features…

Read More

NFC technology finds its way to business cards

NFC Technology Business Cards

Moo.com reveals new line of business cards equipped with NFC technology Moo.com, a maker of business cards and other such materials, has announced the incorporation of NFC technology into its products. As society grows more reliant on technology, the need for business cards to adapt to the changing times is becoming more of an issue. Professionals from nearly every industry are beginning to rely heavily on their mobile devices to connect with others. As such, business cards are beginning to become more advanced in order to facilitate these interactions. Business…

Read More

Chocolate Coded takes a practical approach to augmented reality

Chocolate Coded Website Preview - Augmented Reality

Chocolate Coded develops augmented reality platform for miners Australian software developer Chocolate Coded is working on a new augmented reality platform that is designed with miners in mind. The platform is being built to help streamline maintenance and site induction procedures at mine sites throughout Australia. The company believes that augmented reality could have profound practical uses and has taken an opportunity to test the feasibility of the technology in such an application. Chocolate Coded hopes to have its augmented reality platform ready by the end of this year. Interactive…

Read More

Eisenhower monument to make use of augmented reality technology

President Dwight D. Eisenhower official portrait

Eisenhower monument construction delayed due to plans to use augmented reality Plans to construct a national memorial honoring President Dwight D. Eisenhower in Washington, D.C.., have been mired in controversy for some time, but the memorial’s planners are moving ahead with an idea that will make the monument more relevant to a tech-savvy generation. The construction of the monument has been delayed for several months due to controversy concerning its design, which was developed by famous architect Franks Gehry. A congressional commission has been tasked with building a virtual version…

Read More

Augmented reality applications continue to grow in popularity

Augmented Reality shopping mobile commerce

New report paints promising future for augmented reality applications Mobile augmented reality applications are becoming more common, powered by the demand coming from consumers. Many have become enamored with augmented reality applications as they provide a more interactive experience for their particular purpose. Augmented reality is often considered a powerful entertainment tool, and for good reason. The technology is capable of transforming a routine activity into one that is more engaging through the use of digital content. A new report from Juniper Research suggests that augmented reality applications are poised…

Read More