Canada gets bombarded with augmented reality during Thanksgiving Canada recently kicked off its Thanksgiving celebrations and among the festivities augmented reality began to appear nearly everywhere. Digital content flooded the country over the weekend, much of which was accessed through mobile devices, such as smart phones and tablets. This digital content was embedded in numerous materials, such as newspapers, print advertisements, and was also promoted during sports broadcasts and other televised events. When the celebrations came to an end, augmented reality had left its mark on Thanksgiving. Digital content finds…
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Rolling Stone embraces augmented reality
Rolling Stone incorporates augmented reality in South Africa issue Acclaimed rock magazine Rolling Stone has become the latest in its industry to embrace augmented reality technology. The September issue of the magazine’s publication run in South Africa features former Springbok Nude Girls singer Arno Carsten and uses augmented reality to give readers exclusive access to the singer’s new music video as well as other digital content. The magazine has partnered with augmented reality developer Layar to bring this digital content to life. Magazine teams with Layar to provide digital content…
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