insurance mobile marketing Archives

Mobile technology and social media gives insurance customers improved options and customer service

04/04/201204/14/2014 Jennifer Goula

According to PwC’s recent report “Top Issues: The Insurance Industry in 2012” while last year was the year of retrenchment, this year is going to be the year of the consumer, with a significant focus on improvements to the customer experience including efforts made using mobile technology and social media. The insurance news report stated that companies are using these techniques, in order to make themselves more appealing to customers and have themselves stand out from their competitors in order to broaden their share of the global market. It indicated…

Fidelity Investments launches iOS and Android mobile app for health and insurance

03/06/201203/06/2012 Sam Lambert

Fidelity Health and Insurance Mobile App

Fidelity Investments has announced the release of its Fidelity Health & Insurance mobile app, which is a new and unique resource available to the company’s almost 1.2 million health and welfare customers, so that they can achieve improved health benefits navigation while they’re on the go. The app is currently available for download into the mobile browsers of eligible workplace participants with an Android smartphone, an iPhone, or an iPod Touch. The release is only the most recent among a series of advancements that Fidelity is making in mobile which…

Tigo uses mobile to make insurance claim payments

12/15/201112/15/2011 Jorge Gonzalez

As of the start of December of last year, the first insurance product to be available in Ghana and West Africa over mobile, Tigo Family Care Insurance, along with Vanguard Life have made over 100 insurance claim payments to its policyholders. Tigo will provide payments within 72 hours of receipt of all of the necessary documentation for claims made by its policyholders, and has now announced that it will be using Tigo Cash – a mobile cash product – to help enhance the speed and reliability of those payments. This…

Whitepaper analyzes use of mobile solutions for cost and risk control by insurance sector

11/19/201111/18/2011 John Montgallo

Frost & Sullivan has released a whitepaper called “Using Mobile Solutions to Improve Insurance Sector Performance”, which looked into the way the insurance sector uses mobile solutions to help to control their risk and costs, while boosting their revenue. American insurers are still struggling with the uncertain future ahead of them. As significant changes to regulations continue to come into effect while standing on the foundation of an economy that has not yet recovered, increasing demands from consumers persist. This complex atmosphere of challenges can make the situation quite trying…

iMingle introduces new payment method using QR codes

08/10/2011 Stephen Vagus

iMingle Insurance, an online insurance market, has unveiled plans for a new instant payment initiative powered by QR codes. The insurer, whose entire operation is based on the Internet, aims to align their payment options with the rest of their business model. Using the codes, customers can pay their bills from anywhere, making transactions quick and easy. The service is specifically designed for those who are steeped in mobile technology. The codes will be stamped on the paper bills that customers receive in the mail. Scanning the code brings customers…