The long-rumored Instagram in-app shopping feature has finally arrived

Instagram in-app shopping - Checkout - Instagram - YouTube

Checkout is the social media platform’s new feature that allows in-app shopping purchases. Instagram in-app shopping is now a real thing. The Facebook-owned photo and video-sharing social networking service has unveiled Checkout, a new feature that allows users to make purchases directly inside the app without being redirected to another site to complete the purchase. Shopping via Instagram (IG) is nothing new, but now users don’t have to leave the app to complete purchases. To be clear, the new Instagram in-app shopping feature does not mark the first time that…

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