Mobile tracking tech ties physical movements of shoppers to their purchasing decisions

Mobile tracking tech - Shopping Mall

A new type of mobile tracking technology may make it easier for advertises to target potential customers. A new study using a new kind of mobile tracking tech – information trajectory-based targeting – has found that by targeting a shopper’s physical movements, advertisers can significantly improve ads via mobile phones. This mobile technology goes beyond simply advertising to a customer based on their location. The new study, involving the mobile tracking tech, was recently published in the journal Management Science, and was carried out by researchers at Carnegie Mellon University,…

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