information on mobile marketing Archives

Consistent growth of mobile advertising and marketing in Europe

10/26/201110/26/2011 Julie Campbell

A new report issued by companiesandmarkets.com has shown that the market for mobile marketing and advertising will have reached nearly $37.5 billion by the year 2012, which would mean a compound annual growth rate (CAGR) of 15 percent. The skyrocketing popularity of smartphones and tablets worldwide are an important contributing factor to the solid growth of European mobile advertising and marketing, which is predicted to continue well beyond the forecast period that reaches 2020. It is believed that by then, the market worldwide for mobile advertising and marketing will have…

Experts discuss experimentation and persistence as primary elements for mobile ad success

06/21/2011 Sam Lambert

Mobile marketers are responding to the rapid growth of mobile advertising by seeking the secrets to its successes and, so far, what they have determined is that experimentation and persistence are vital. As the ad technique is still quite new, it is difficult for even the most successful mobile advertisers to identify precisely what made their successes and to define the steps to replicate those achievements in future efforts. Therefore, at the very basic level, they are proclaiming two rules that can lead to positive results, which are to keep…

New survey shows QR code usage on the rise

04/10/2011 Stephen Vagus

A new survey released by MGH Modern Marketing, a full service marketing agency, shows that enthusiasm for QR codes is at an all time high. The codes have displayed their prowess at content distribution since they began seeing extensive use in the U.S. nearly two years ago. Originally developed in Japan, few thought the codes would catch on like they have. Thanks to the widespread use of mobile devices, the codes are now becoming a cornerstone of marketing. MGH’s survey shows that 70% of smart phone users have used, or…