Tag: information mobile

Apple iOS and Android hold 91 percent of the mobile market

L. Green
Apple vs Android mobile marketing

New Jumptap network data has shown that Apple iOS and Android, combined, comprise 91 percent of the mobile operating system market. This information is based on the over 95 million monthly users of the Jumptap network – a targeted mobile advertising firm – and shows that both types of OS achieved new records in January 2012. It was published within the company’s February MobileSTAT. Android managed to reach a 58.8 percent market share, while iOS came to a 32.2 percent level. On the other hand, BlackBerry dropped to its own…

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Fiksu report shows app downloads up and mobile marketing costs way down

Julie Campbell
Mobile Commerce

Fiksu Inc. has released a report that has shown a significant drop in the costs associated with mobile marketing from January 2012, reaching the lowest point that has occurred since July 2011. This company is the first platform for mobile user acquisition in the industry that spans the entire mobile environment. It also indicated that app downloads for Apple’s iOS devices have spiked significantly since the start of 2012. Though the Fiksu Cost per Loyal User Index saw record highs in December, having reached $1.81, in January, it dropped by…

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inMobi report shows promising marketing opportunities through mobile stats

Jesse Collins
Mobile trends

Independent mobile ad network, inMobi, has released their global media trends report, which has made a number of predictions regarding the impact that mobile advertising has – and will have – within the m-commerce sphere. The report was based on information gathered about the fourth quarter in 2011, and many mobile marketers are paying attention to what it has to say in order to guide their future efforts. According to the report, mobile marketing at the moment has more power than television in terms of the amount of time that…

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Data’s potential can now begin to be harnessed by mobile marketers

QR Code Press
MCommerce

Mobile marketers have been testing various methods of communication with consumers by way of their mobile devices, and the time has come for those marketers to take their offerings to the next step by taking advantage of what their mobile lists and data truly have to offer. Consumers have been highly responsive to the marketing they have received by way of their smartphones and tablets and have been opting in to various mobile lists by the thousands, if not millions. The one demand that they are now making is that…

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Mobile privacy laws hot topic for senate

John Montgallo
Mobile Privacy Laws

The consumer protection subcommittee (of the Senate commerce committee) will be holding a hearing Thursday to discuss mobile privacy. Representatives from Apple, Google and Facebook will be there to speak as well as a representative from Common Sense Media. The consumer protection subcommittee will be discussing consumer privacy rights and discussing industry procedures for mobile data collection. Last week, Apple and Google faced tough questioning from members of the Senate Judiciary subcommittee about their company privacy policies. Representatives from both Apple and Google reiterated that customers have control over whether…

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