Chinese restaurants embrace QR codes

QR codes scanning success

Restaurants use QR codes to spread information QR codes are often used for marketing purposes, but the codes can also be powerful information distribution tools. The codes are easy to produce and can typically be created for free through a wide variety of online resources. This makes QR codes quite attractive for organizations looking to engage consumers, especially those that have become reliant on their mobile devices. In China, the codes are beginning to gain more attention when it comes to information distribution. Food safety information made accessible through use…

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McDonald’s adopts QR codes

McDonald’s using QR codes to provide consumers with information McDonald’s is embracing QR codes to provide its customers with new information concerning the food the restaurant chain provides. The company chose to make use of QR codes because of their information distribution capabilities. McDonald’s has taken note of the growing popularity of QR codes, especially as the codes continue to perform well against their competitors in the interactive mobile technology field. The company believes that the codes will help establish more transparency among health conscious consumers. Codes will allow access…

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