Lab42, a market research firm, has released a new study regarding QR codes. The recent rise to fame QR codes have experience is largely due to the overwhelming number of people who own smart phones. Indeed, the codes have become quite popular for information and coupon distribution. According to the survey, however, the majority of consumers have no idea what a QR code is. Despite the fact that more companies are making use of the codes, they may not be the heralds of a marketing revolution they were once believed…
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Lifespire brings QR codes to a new age medical bracelet
Lifespire, Inc., a nonprofit organization that helps developmentally disabled persons achieve their goals, has been developing a new version of the Code Amber Medic Altertags, a modernized medical bracelet. The tags are not actually pieces of jewelry like their predecessors; these are similar to small, plastic cards often seen adorning key chains. The new tags will feature a prominent QR code, which Lifespire hopes will be used by emergency personnel to retrieve medical information for those in need as quickly as possible. Mobile technology has been serving emergency medical technicians…
Read MoreNew survey shows QR code usage on the rise
A new survey released by MGH Modern Marketing, a full service marketing agency, shows that enthusiasm for QR codes is at an all time high. The codes have displayed their prowess at content distribution since they began seeing extensive use in the U.S. nearly two years ago. Originally developed in Japan, few thought the codes would catch on like they have. Thanks to the widespread use of mobile devices, the codes are now becoming a cornerstone of marketing. MGH’s survey shows that 70% of smart phone users have used, or…
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