indonesia mobile marketing Archives

Mobile marketing to undergo considerable growth

01/29/201301/28/2013 Stephanie Beck

Indonesian marketplace is primed for an explosion in this sector over the next few years. According to a mobile marketing study conducted by global market strategy consultants Roland Berger, the sector in Indonesia is right on the edge of an explosion which will more than double its size by 2016, making it a critical channel for connecting with consumers. The research suggested that the country has one of the fastest rates of I.T. growth in the developing world. The report that was released on the study showed that Indonesia currently…

MasterCard will be bringing mobile payments to Indonesian consumers

10/05/201110/05/2011 Jorge Gonzalez

According an Asia-Pacific region rep for the leading global payment processing service and credit card company, MasterCard, the company has intentions to create a new form of retail systems that will allow payments to be made using smartphones. Group head of emerging payments in the Middle East, Africa, and Asia Pacific for MasterCard Worldwide, Phillip Yen, Indonesia is expected to be one of the top mobile payment markets. They believe that the popularity of this technology could be greater than the standard plastic credit and debit cards, “so we could…