In 2016, the Indian population is expected to take on smartphone based shopping with a vengeance. According to a recent study that has been published jointly by Grant Thornton and the Associated Chambers of Commerce and Industry of India, online purchases made over mobile commerce will break the 40 million mark by the close of next year. Comparatively speaking, the current level is believed to be around 30 million mobile device users. As a whole, the e-commerce market growth rate is expected to grow at a compound annual growth rate…
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Mobile commerce could soon overtake PC based shopping
Though this may not quite be the case in North America, the massive Asian population is tipping the scales. According to the data included in an industry report, it looks as though mobile commerce is headed in the right direction to overtake the use of laptops and desktops as vehicles for shopping online. The report claims that a boost in the trend toward shopping online and the use of mobile apps is behind this shift. The report was produced by KPMG, in which it stated that “It is estimated that…
Read MoreMobile commerce is being driven by cheaper smartphones
Smartphone based shopping saw an growth of an astounding 800 percent last year, and it is still rising. According to data that has been released by Flipkart, an online retailer, it is expecting a compound annual growth rate (CAGR) in mobile commerce of another 150 percent that will occur until 2016. Smartphones are tremendously commonplace and are vital to the growth of the m-commerce sector in India. At the moment, e-commerce in India is estimated to be worth about $4 billion. However, as cheaper handsets have become widely available, it…
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