M-commerce is still not being taken seriously by top companies

mobile commerce affluent

Leading businesses in the U.K. are failing to take advantage of this highly important channel. A study that has looked into the largest companies in the United Kingdom has discovered that they are often progressing in an weak or entirely wrong direction when it comes to m-commerce and appealing to consumers with smartphones and tablets. The study found that these large organizations are failing to take this channel seriously. It indicated that approximately 70 percent of mobile users in the United Kingdom are now owners of smartphones. Approximately half of…

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