Major retailers have found that engaging smartphone users leads to purchases in brick and mortar locations. As mobile commerce and shopping over smartphones and tablets continue to explode in popularity, a Nielsen report has shown that it is still the major brands that are continuing to hold the top positions across the board. The research found that in June, 47 percent of American smartphone owners used shopping apps. This means that nearly half of all U.S. owners of smartphones accessed these apps in June 2012. Furthermore, among them, approximately 45…
Read MoreMobile commerce apps can help to boost sales in stores
