in store mobile commerce Archives

Australian mobile commerce is taking off among consumers standing inside stores

11/03/201711/01/2017 L. Green

New research results from PayPal show that Aussies head to shops to make purchases on their phones. Australian mobile commerce has been taking off in a rather interesting way, says recent PayPal data released by the company. The research revealed a nearly 50 percent increase in the number of Australians purchasing products and services by way of their mobile devices. Mobile shoppers are using their devices to buy something at least once per week in that country. The PayPal data revealed one in four people prefer the Australian mobile commerce…

New Walmart m-commerce features allow customers to scan and go with self checkout

10/25/201710/22/2017 Jorge Gonzalez

While self checkout isn’t new technology, the latest version lets shoppers scan products as they shop. The latest Walmart m-commerce feature is starting to be rolled out, making it faster and easier for consumers to check out. The tech brings together the use of mobile commerce on customer scanners with the self checkout desks. The idea behind the new Walmart m-commerce option is to make it possible for consumers to use handheld devices to scan products as they shop. That way, by the time they arrive at the self checkout…

In store mobile commerce becoming increasingly desirable to consumers

03/17/201703/15/2017 Sam Lambert

Shoppers are looking for the ability to use their smartphones while in brick and mortar stores. A new survey from International Council of Shopping Centers (ICSC) illustrates the appeal of in store mobile commerce to today’s consumers. Increasingly, shoppers are looking for the chance to use their smartphones, even while they shop in brick and mortar locations. The mobile shopping experience brings an additional level of personalization and information. As a result, consumers are looking to use those devices to further what they know about a product, brand or shop…

In-store mobile commerce gives retailers a boost

12/19/201312/16/2013 John Montgallo

Though shopping over smartphones is often measured in sales, the influence the devices have is broader than that. Though shopping over smartphones has been seen as a very important measure of the impact that these devices are having on sales, research is starting to be able to hint at the influence that the technology is having when it comes to in-store commerce, as well. Retailers are still benefiting from the marketing to smartphone and tablet carriers even when purchases are not made over that channel. Research is showing that smartphones…

M-commerce isn’t entirely harmful to brick and mortar retailers

02/06/201302/04/2013 Jesse Collins

The results of a new study have shown that the impact on traditional shopping is not necessarily negative. A newly released report from the Pew Internet and American Life Project has shown that while m-commerce is taking off, it is not necessarily at the expense of brick and mortar retailers, as many shoppers are using the devices to help make purchasing decisions while in store. The report placed its primary focus on consumers who use the devices to inform themselves before purchasing. The type of behaviors that were found among…