Mobile commerce sees 2,000 percent increase in a span of two years

mobile commerce

Increasing user friendliness and functionality have made it more appealing to smartphone and tablet users. According to the new IMRG and Capgemini Quarterly Benchmarking Index, the first quarter of 2012 showed that the number of sales through mobile commerce continued to increase, but there was also growth in the bounce rates seen by websites accessed by smartphones and tablets. The index showed that smartphone and tablet transactions have spiked by 2,000 percent in a span of two years, and are responsible for 8.2 percent of the overall online shopping that…

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