Physicians Formula allows consumers to sample products via AR makeup ads

AR makeup ad - cosmetics - makeup brushes

The popular cosmetic brand lets viewers virtually sample makeup products. Augmented reality (AR) ads are nothing new and now California-based cosmetic company Physicians Formula is following the trend with its AR makeup ads. The ads work with either a web or mobile camera. Physicians Formula partnered with FaceCake Marketing Technologies on banner ads using augmented reality. The ads, which appear on websites like The Huffington Post and SheKnows, reported Mobile Marketer, work with a web camera or a mobile camera. It is also possible to upload a saved photo. Either…

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