Social media marketing experts use ALS Ice Bucket Challenge as a lesson

social media marketing als ice bucket challenge

While there is no formula for success, the campaign is being studied and broken down in order to learn from it. Regardless of whether you agree that social media marketing is a powerful opportunity or not, there is no denying that the ALS Ice Bucket Challenge is a tremendously successful awareness campaign and it has managed to take advantage of everything this channel has to offer. The videos of friends, family, and celebrities pouring ice water on themselves to generate ALS research donations are everywhere. It is starting to become…

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