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Mobile shopping trends have become standard global commerce

10/05/201610/03/2016 Jesse Collins

People are now using smartphones and tablets for shopping to the degree that they are part of the norm. The Interactive Advertising Bureau (IAB) has released a mobile shopping trends report. It is titled “Mobile Commerce: A Global Perspective.” Within the report, the IAB showed that 75 percent of smartphone and tablet users are mobile shoppers. They had purchased at least one product or service over their mobile devices in the previous six months. The study took an in-depth look at the way mobile device users from 19 countries saw…

Spending on mobile advertising is up by 63 percent

04/13/201504/11/2015 Jesse Collins

According to PwC and IAB research, estimates about the amount spent on UK smartphone ads reached £1.6 billion. IAB and PwC have now released a report on the spending on mobile advertising in the United Kingdom, and it has shown that these ads now make up 23 percent of the total amount of £7.2 billion that was spent in the country on digital marketing, last year. This figure represented a considerable increase – 16 percent – over the amount that was spent in 2013. That said, Dan Bunyan, the senior…

New Interactive Advertising Bureau report ranks the top American mobile shopping cities

12/13/2011 Jennifer Goula

The Interactive Advertising Bureau (IAB) has released a first-of-its-kind list of American cities that ranks them in terms of how mobile shopping savvy they are, with Houston topping the list. The report ranked the cities based on their mobile shopping audience and what proportion of the people who live within those cities either used mobile devices such as smartphones and tablets to research products to be purchased later in brick-and-mortar shops, or actually made the purchases online using the device. According to the Deputy Director of the IAB Mobile Marketing…

Research shows business mobile marketing budgets on the rise

07/21/201107/21/2011 L. Green

The results of a recent survey performed by the Interactive Advertising Bureau (IAB) have shown that the concerns that had initially held back the progress of mobile marketing have been effectively addressed in order to let it move forward at an explosive rate. The study examined the rate at which mobile advertising is growing, and it showed that many of the problems it had faced – such as those imposed by the limitations of mobile phone technologies or by networks – have been significantly improving through developments in broadband for…