Famed augmented reality platform receives an update from HP

Augmented Reality Marketing

HP makes update to augmented reality platform Acclaimed technology firm Hewlett Packard has been showing some strong interest in the field of augmented reality recently. In 2011, HP acquired Autonomy, a specialist in the field of augmented reality. The acquisition itself was somewhat controversial as HP discontinued some of Autonomy’s well liked products. Through the acquisition, HP has gained access to the Aurasma augmented reality platform, which has opened up a new focus for the technology company as it works to make updates to the widely used platform. Aurasma v2.0…

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Augmented reality photos come alive with a new HP experience

augmented reality greeting cards

The latest service from the company allows users to incorporate video into their still images. HP has just announced the release of its HP Live Photo service, which provides consumers with an entirely new and enhanced image printing experience through the use of printed photographs into which short video moments have been embedded. At the moment, this experience is available only to iPhone users, through a free app. The HP Live Photo App is currently designed exclusively for iPhones. It gives users the ability to create, share, and view images…

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