QR Code Press

The importance of maintaining the use of QR codes in marketing campaigns

01/22/201201/22/2012 Jorge Gonzalez

Though studies are showing that only a small percentage of Americans have actually used QR codes, many mobile marketing experts are warning companies not to give up on the technology just yet, and that they should seriously consider working them into their marketing strategies for this year. The fact is that while the majority of Americans may not have used the barcodes yet, it doesn’t mean that they won’t do so in the future. Furthermore, the actual potential for the use of the technology is practically limitless. Data from Forrester…

Eenox launches new QR code management service called Qube

01/20/201201/20/2012 Stephen Vagus

Eenox, a web technology startup founded in 2011, has launched a new QR code management service called Qube. As QR codes become more widely known amongst consumers, companies are starting to see how important it is to keep control of their QR codes. Code management services are not especially new to the world of QR codes, but many are quite similar to one another. Qube aims to be different through the use of emerging geolocation technologies that will help companies learn how to place their codes effectively. The service utilizes…

eShave launches QR code campaign targeting the group of consumers most likely to scan the codes

12/05/2011 Stephen Vagus

eShave, a company specializing in grooming materials for men, has launched a new marketing campaign that revolves around QR codes. The campaign, dubbed All A Man Needs, will be coming to Manhattan, New York, later this week. The company will be placing ads on a number of telephone kiosks throughout Manhattan, hoping to catch the eye of tech-savvy consumers looking to purchase a new shaving kit for themselves or those looking for gifts for their loved ones. Each ad posted on the phone kiosks features its own QR code. When…

QR codes aren’t just for retail

11/17/2011 Jennifer Goula

Though QR codes are getting a great deal of attention for their marketing uses by the retail world, non-retail businesses are discovering many of the advantages of this technology, as well. For example, professionals such as accountants, lawyers and insurance agents, are discovering that these codes can be printed in newspaper and magazine ads, in brochures, on business cards, blogs, website, and even T-shirts and other forms of marketing materials. Smartphone and tablet users are rapidly discovering that these tools help them to obtain useful information, to compare prices and…

Hennessy announces results of their latest mobile marketing campaign

10/07/201110/07/2011 Jorge Gonzalez

Hennessy, the world’s premier cognac house, recently undertook a foray into the world of mobile marketing. A growing number of brands are beginning to take notice of the ever expanding popularity of mobile technology among consumers. As technology changes, so too must the marketing efforts from companies interested in staying viable in the shifting landscape of business. Last July, Hennessy adopted QR codes, and has announced the results of their campaign this week. QR codes have become a very popular tool amongst marketers due to the enchanting effects they seem…