QR codes have been around for a while, but are still an underutilized technology that holds a lot of benefits that numerous companies are failing to exploit. They’re great at providing a link between print and online marketing, and they create a measurable way for businesses to track the success of their campaigns and products. QR codes have the potential to make your products drastically better, and smarter, be it if they appear on the packaging or product itself. They also provide a creative way to improve your goods. Here’s…
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The Role of QR Codes Friendly Website Development in Digital Marketing Post the Pandemic
The role of QR codes had subsided after their boom in 2011. Until recently, QR codes had specific business-related purposes, mostly related to eCommerce and payment getaways. However, with the COVID-19 pandemic subsiding and businesses starting to open again, QR codes are making a comeback for various business purposes. Since they do not need to be touched to operate, QR codes are starting to get repurposed for different business purposes, from looking at restaurant menus to downloading e-business cards. As the role of QR codes increases, a web development company…
Read MoreWhy your Business Should Be Using QR Codes
QR codes have been an interesting piece of technology for just over a decade now, they are implemented in a variety of ways. As they are scannable in the same way barcodes are, using QR codes can provide multiple benefits for a business, from being a useful marketing tool to encouraging more interaction. The technology is continuously advancing and being used in exciting and interesting ways, but even basic QR codes can enhance any business. Read on to find out the top five ways they can do this. They promote…
Read MoreQR codes bring consumers directly to your business
Quick response codes are expected to take off this year as they never have before. QR codes and other forms of two dimensional barcodes that are compatible with mobile devices (such as smartphone and tablets, among others) are expected to achieve broad scale use among consumers, this year, after having been consistently popular among brands and marketers for some time now. These quick response codes provide consumers with rapid and direct access to information, deals, and more. Consumers are looking for a better and faster way to gain access to…
Read MoreThe misunderstood power of QR codes
QR codes can be a powerful marketing tool When it comes to marketing, QR codes sometimes receive a great deal of criticism. The tech-savvy have been slow to warm to QR codes because of their simplistic nature and relatively low flexibility when compared to other technologies, like NFC and augmented reality. Consumers often consider the codes to be garish and unappealing as well, and others simply do not know what the codes are for and avoid them. The criticism that QR codes attract has not dissuaded marketers from making use…
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