Why your Business Should Be Using QR Codes

QR codes

QR codes have been an interesting piece of technology for just over a decade now, they are implemented in a variety of ways. As they are scannable in the same way barcodes are, using QR codes can provide multiple benefits for a business, from being a useful marketing tool to encouraging more interaction. The technology is continuously advancing and being used in exciting and interesting ways, but even basic QR codes can enhance any business. Read on to find out the top five ways they can do this. They promote…

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QR codes bring consumers directly to your business

qr codes payments

Quick response codes are expected to take off this year as they never have before. QR codes and other forms of two dimensional barcodes that are compatible with mobile devices (such as smartphone and tablets, among others) are expected to achieve broad scale use among consumers, this year, after having been consistently popular among brands and marketers for some time now. These quick response codes provide consumers with rapid and direct access to information, deals, and more. Consumers are looking for a better and faster way to gain access to…

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The misunderstood power of QR codes

QR Codes mobile payments

QR codes can be a powerful marketing tool When it comes to marketing, QR codes sometimes receive a great deal of criticism. The tech-savvy have been slow to warm to QR codes because of their simplistic nature and relatively low flexibility when compared to other technologies, like NFC and augmented reality. Consumers often consider the codes to be garish and unappealing as well, and others simply do not know what the codes are for and avoid them. The criticism that QR codes attract has not dissuaded marketers from making use…

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QR codes are common, but so is their poor use

QR Codes

Though quick response barcodes are widely used, many companies still aren’t applying them well. Though QR codes are providing a wonderful opportunity for brands to bridge the gap between the real world and the digital universe, many companies have yet to figure out how to provide any level of engaging consumer experience. This poor user experience is leading consumers to shy away from continuing to scan the barcodes. Fortunately, as the use is still relatively new, there are enough consumers out there who have not yet scanned QR codes that…

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QR codes will need to be properly applied or their use will fade out

QR Codes used in mobile marketing campaigns

Though the barcodes had been a growing part of mobile commerce, they must be maintained. Halfway through 2011, the popularity of QR codes suddenly experienced an explosion and they began appearing on everything from product packages to business cards, while consumers scanned them regularly. Now, marketers are using them even more, but inconsistently and without purpose. The more mainstream QR codes become, the less care many companies and brands are taking for their implementation. Without paying attention to the way that these barcodes are used, they are providing consumers with…

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