how to sms marketing Archives

Research shows mobile email has greater influence than apps and ads

07/29/201107/29/2011 Jorge Gonzalez

ExactTarget has released the results of its research from June 2011, which indicated that mobile emails are currently the most powerful way to encourage consumers to pursue shopping activities. As mobile phones rapidly rise in their importance to online commerce, many efforts have been taken to try to market to smartphone users and to understand which methods are most effective among the many techniques that are being newly attempted. The ExactTarget study discovered that in the United States, 56 percent of smartphone owners had made a purchase as a result…

The ABC’s of mobile marketing and why your business needs to know

07/10/201107/10/2011 John Montgallo

Despite the upsurge in the release of technology news regarding mobile payments, the companies involved, and how much it will be worth over the next few years, consumers remain confused about what mobile payments are and what they will mean to them. In response, industry experts have laid out the most important basic points. Mobile payments were designed to make payment transactions more convenient, using different kinds of technology, from near-field communications (NFC) to direct mobile billing. These are already increasing in popularity worldwide. By the year 2015, it…

SMS marketing campaign tips

05/27/201106/23/2020 Jennifer Goula

Many businesses are looking into SMS or text message marketing as an avenue for their mobile marketing campaigns. Did you know that even an individual can set up an SMS campaign? Text messaging can be used for more than just business advertising. Texting can be used for charities, social change, education or support for a cause. Before starting a texting campaign you should have a clear idea of what you want to accomplish and who your target audience will be. If it’s a big campaign, you should look at your…