QR Code Press

D&D Technologies adopts QR codes to reach out to customers

09/16/201109/16/2011 Sam Lambert

D&D Technologies, makers of high-performance gate hardware, have adopted QR codes in an effort to engage new consumers. With more people relying on their smart phones and other mobile devices to conduct their daily routines, the company has had to take a new approach to marketing. The codes will appear on all future marketing materials. Jim Peterson, senior vice presidents of sales and marketing for the company, believes that the codes will go a long way in engaging mobile consumers. The codes will be used for a variety of purposes.…

Research shows small- and medium-sized businesses are taking on mobile marketing

08/15/201108/15/2011 L. Green

Small Business Mobile ad success marketing

According to the results of a study that were just released by Borrell Associates, small- and medium-sized businesses seem to be taking on mobile marketing at an increasing rate. The research showed that approximately eighty percent of businesses of this size intend to add mobile to their marketing mix by the end of 2011. There were 484 companies of small and medium size that participated in this study. Among them, 83 percent stated that they had either already started using mobile marketing, or they intend to begin doing so before…

iMingle introduces new payment method using QR codes

08/10/2011 Stephen Vagus

iMingle Insurance, an online insurance market, has unveiled plans for a new instant payment initiative powered by QR codes. The insurer, whose entire operation is based on the Internet, aims to align their payment options with the rest of their business model. Using the codes, customers can pay their bills from anywhere, making transactions quick and easy. The service is specifically designed for those who are steeped in mobile technology. The codes will be stamped on the paper bills that customers receive in the mail. Scanning the code brings customers…

SpyderLynk’s SnapTags may dethrone QR codes in the future

08/06/201108/06/2011 Stephen Vagus

QR codes have dominated the mobile marketing scene since their rise to fame in Japan. The phenomena was slow to spread, finally reaching the U.S. in 2008, when companies began taking notice of the codes and how they could spur growth and how they could be used to reach new audiences. Now the codes are an inherent part of life, integrating seamlessly into a society that is becoming more captivated by mobile technology. However, there are some problems with QR codes that have served as stumbling blocks throughout the years…

Geo-marketing being utilized more and more

08/02/201108/03/2011 Jesse Collins

Foursquare, the location-based marketing service, has announced a partnership with a series of daily deal coupon businesses, which is expected to bring geo-marketing out of the “dabbling” stage and into much more common use, for a major impact on mobile marketing. Geo-marketing has been effective, but has been only very lightly used in Australia and the United States so far. It has, however, created quite a stir in certain occasions, such as when thousands of customers rushed to Gap stores mere hours after receiving instructions to obtain one of 10,000…