QR codes may be increasing in popularity, but the standard black and white, square image has not offered much in terms of beauty of visual appeal. Fortunately, as the technology for their design improves, so do the possibilities for altering their appearance. The following are some of the techniques that can be used to convert a boring, relatively ugly and plain barcode into an image that will contribute to the appearance of an ad and attract the smartphone user to scan it. • Introduce color to the QR code –…
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