how to b2b market Archives

B2B marketers may find significant benefit with QR codes

01/12/201201/12/2012 Julie Campbell

B2B marketers are beginning to learn that the rules that have been discovered about social and mobile media techniques – such as the fact that they must continue to be properly adapted to their target market – can also be applied with QR codes. For that reason, experts have been coming up with various ways in which QR codes can be used for B2B marketing purposes. These uses range from everything from business cards to social media. It also involves all of the hand-out materials at trade shows. Everything from…

Mobile marketing professionals generate list of 7 B2B marketing techniques

07/15/201107/15/2011 Jennifer Goula

According to Forrester Research, spending on B2B mobile marketing is set to quadruple between now and 2014, so experts have compiled a list of 7 ways to take advantage of this technique to maximize its potential. The study by Forrester Research showed that in 2009, spending on B2B mobile marketing had been about $26 million. That said, the same research has predicted that it will be worth $106 million five years afterward. In order to take advantage of this technique experts have said that the following 7 B2B marketing strategies…