how retailers are using qr codes Archives

Mall retailers use dressing rooms as marketing opportunity with QR codes – it may be the perfect fit!

12/29/2011 Julie Campbell

Though it became quite common for mall retailers to place QR codes in their storefronts and windows throughout the holiday shopping season, some have also taken on a more unique strategy involving the use of the two dimensional barcodes located in the store fitting rooms. A Nellymoser report showed that this season, 7.2 percent of mall retailers incorporated the use of QR codes as an element of their overall strategy for mobile. This figure was compiled when the researchers went to over 700 different retail locations. They also discovered that…

Pedigree mobile campaign at Walmart uses QR codes to encourage shelter donations

09/29/201109/29/2011 Julie Campbell

Throughout the month of September, Pedigree dog food has been running its mobile marketing program that uses QR codes printed on the packages of its dog food in order to drive donations and help customers to take advantage of the “Pets Love Walmart” campaign that will continue to run until the end of the month. For the full month, for each QR code that is scanned from the packages of dog food, Pedigree will donate a bowl of the food to dogs who are living in shelters. These 2D barcodes…