eBay opens new pop-up store in London for the holidays

QR Code Marketing

Electronic commerce giant eBay is launching a new pop-up store in the UK. The store, dubbed eBay’s Christmas Boutique, will have no cash registers as everything in the store can be bought by scanning the QR code connected to the item. More than 350 products will be on display for the five days that the store is open. Located at 34/35 Dean Street in London, eBay hopes to attract tech-savvy holiday shoppers that want to avoid the bustle of conventional stores. Two different types of QR codes are in use…

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Innovative SnapTags will be shown off at upcoming marketing events

Snaptag-Barcodes

Since QR codes first hit U.S. shores in 2008, the marketing industry has been awash with innovation. The codes successfully launched a new marketing industry that was more focused on connecting to mobile consumers; a demographic that advertisers had been having trouble reaching in the past. QR codes catapulted mobile barcode technology into the limelight and have bred several spin-offs that have enjoyed varying degrees of success. One of the more successful variants of mobile barcodes is the SnapTag, created by SpyderLynk, a mobile marketing firm. SnapTags are a form…

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