QR codes used by hotels to offer extras to customers

Hotel QR codes

Barcodes are being used in the industry to help with a wide range of different services and conveniences. Hotels are among the industries that have found the most uses for mobile commerce features to offer their customers, and these include being able to scan QR codes for various different purposes. Among the most recent applications have included tourist information and even paying for the room. Some services have been developed to allow customers to use the QR codes as their room keys. These barcodes are very inexpensive to generate and…

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Hotels boost mobile and social marketing budgets for next year

Mobile technology Marketing for Hotels

As hotel owners and chains recognize the rapid global increase of smartphone usage, they are beginning to invest a significant amount of money and resources into the creation of mobile websites and other mobile marketing strategies in order to take advantage of the desire of these consumers to book their accommodations by way of their mobile devices. A recent study performed by the top worldwide hotel revenue generating solutions provider, TravelClick, half of all hotels intend to direct a greater amount of their marketing budget toward mobile marketing and websites.…

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5 Tips for hotels using mobile marketing

Shanghai Hyatt Atrium View from Top Looking Down

Panelists at the third annual Hotel Data Conference have shown that though it is important for hotels to begin taking part in mobile to obtain more bookings, it must be done properly or there is a risk that guests could be lost. Five primary tips were identified for hotels that would like to take advantage of mobile marketing to their best abilities: 1. Get started with mobile – according to principal and CEO Vikram Singh of Evision, though mobile is currently quite a small part of the website traffic in…

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