A recent study is indicating that digital signage and smartphone based transactions are paving the way. The outcome of the second annual Customer Engagement Technology Study has just been released and the results are looking quite positive for mobile payments, digital signage, and even social media marketing. This research was conducted alongside a team from the University of Denver Daniels College of Business. It also included the participation of the University of Nevada, Las Vegas’ William F. Harrah College of Hotel Administration. Its data included 143 results regarding the way…
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