According to a YouGov poll, 39 percent of American travelers prefer to stay at smartphone friendly accommodations. A new YouGov survey that was commissioned by Iris Software Systems has now determined that mobile technology plays an important role in the hotel industry’s ability to appeal to American consumers. The research found that 9 out of every 10 Americans are currently interested in mobile tech at hotels. If the mobile technology can help to enhance their stay, then 9 out of 10 travelers from the U.S. are interested in this opportunity.…
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Marriot introduces broad mobile strategy with Apple Pay
This has made the company the first among the large hospitality chains to move into mobile payments. In 2014, Marriot International managed to sell over $1.8 billion in hotel rooms over mobile, alone, which represented 19 percent of the revenue that it brought in online and helps to explain why Apple Pay would provide such appeal. The hospitality chain has seen outstanding growth over mobile, as it represented only 1 percent in 2009. Marriott has now announced the next level of this online strategy, which will take in Apple Pay…
Read MoreMobile payments to be a main focus of hospitality industry tech
A recent study is indicating that digital signage and smartphone based transactions are paving the way. The outcome of the second annual Customer Engagement Technology Study has just been released and the results are looking quite positive for mobile payments, digital signage, and even social media marketing. This research was conducted alongside a team from the University of Denver Daniels College of Business. It also included the participation of the University of Nevada, Las Vegas’ William F. Harrah College of Hotel Administration. Its data included 143 results regarding the way…
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