Virtual reality is changing the way Honda designs its vehicles

Virtual reality - Honda Logo

This may not be obvious from the consumer point of view, but for designers, it’s a big change. Honda has stepped away from the auto design strategy that has been in practice for nearly 100 years and has implemented virtual reality technology to create its cars. Honda continues to rely on life-sized clay models for the evaluation of its newly designed cars. That said, those models – which are an industry-wide practice originally created by Harley Earl, a designer for GM – aren’t as critical as they used to be.…

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